Hibbett Sports to open in Goddard Sept. 13

WICHITA — The new Hibbett Sports opening in Goddard should be ready for business on Sept. 13.

“It’ll be a big deal to the town,” says Brad Walton, Midwest real estate manager for the Birmingham, Ala.-based company.

Hibbett sells athletic footwear and apparel and hard goods for sports such as basketball, baseball, football and soccer.

Walton says where Wal-Mart – which also is in Goddard – has more lower-priced items, Hibbett’s carries more medium-to-high-priced items.

The chain has stores in Hutchinson, Derby and Pratt.

“Typically what we do is a little bit more isolated,” Walton says of where the company chooses to locate.

“Pratt is kind of what we like to do.”

That’s what he calls an isolated market with “limited or no competition.”

The chain likes markets where there generally aren’t stores such as Academy Sports and Dick’s Sporting Goods.

“We try to go where we’re needed,” Walton says.

The 5,000-square-foot Goddard store is opening in Goddard Plaza at 19931 W. Kellogg, which is near Kellogg and South 199th St. West.

“Goddard to us is a really fast-growing market with a lot of potential,” Walton says. “It’s the growth potential and trying to get ahead of the growth potential.”

The chain currently has 950 stores and will have more than 1,000 by the end of the year.

Walton says he’s considering other Kansas markets as well.

“Newton, Kan., is a great market we’d like to be in.”

Walton says he had a deal in Wellington, but it fell through. He says it make take a few years, but he hopes deals happen there and in Newton.

For now, though, the Goddard store will be it.

“It’s going to be a good store,” Walton says. “Hopefully these people won’t have to drive all the way into Wichita to get their sporting goods.”