Beauty First to consolidate Wichita stores

WICHITA — The east-side Beauty First near the southwest corner of 21st and Rock is going out of business.

“Basically, our business is stronger on the west side,” says Lee Rogers, vice president of operations. “We had an opportunity to consolidate both.”

The opportunity arose from the store’s landlord having new plans for the space.

Rogers says there’s “not much to it – just your traditional business consolidation.”

The chain’s west-side store is at NewMarket Square at 21st and Maize.

“We’ve been in the community a very long time,” Rogers says. “We’re a much smaller company than we once were.”

He says the idea is to “save a few pennies and … recognize where we are in today’s world.”

Look for more information soon about a new development that will take Beauty First’s place.