WICHITA — It’s been not quite a year since the first residents began moving into the Lux, Michael Ramsey and Robert Eyster’s 7-story mixed-use building at First and Market.
They’re having success filling the units, but Ramsey came up with an idea to better promote them.
“He came up with the idea of doing a little contest,” says Jeremy Luginbill, whose Lifeboat Creative agency has been marketing the building.
There are three types of Lux residential units: the Essential, which is a small, streamlined unit, and units with either one or two bedrooms.
Ramsey assigned each unit a particular store, and Lifeboat employees were tasked with designing the units with items from those stores.
“It was kind of a fun little thing to do,” Luginbill says.
He says there were full presentations with story boards and power point presentations of everything from rugs and furniture to soap dispensers and salt-and-pepper shakers.
“I’m talking everything,” he says. “We’ve got it all.”
Ramsey selected two winners, and now Lifeboat employees are designing the Essential with merchandise exclusively from Target and the one-bedroom unit exclusively with things from CB2, which is Crate & Barrel’s less-expensive brand.
“It just opens up the possibilities,” Luginbill says of outfitting a couple of units for potential tenants and existing ones to see.
“There’s a lot of people who have trouble seeing past the blank room,” he says.
Luginbill says this “illustrates how easy it is to take one of these units and make it your own.”