Whole Foods Market will be called that instead of Bread & Circus

UPDATED — As expected, Wichita will not have to live with the Bread & Circus name that drew so many complaints.

Its new Whole Foods Market at the Waterfront at 13th and Webb Road will be called by that name, which is what most people called it anyway.

As GreenAcres Market owner Barb Hoffmann hinted last month, she negotiated with the organic food chain over the name.

GreenAcres Market owners John and Barb Hoffmann are changing the names of their three Whole Foods Association stores to GreenAcres Market and letting Whole Foods Market at the Waterfront have that name.

GreenAcres Market owners John and Barb Hoffmann are changing the names of their three Whole Foods Association stores to GreenAcres Market and letting Whole Foods Market at the Waterfront have that name.

In January, Hoffmann purchased the Wichita Whole Foods Association stores, which have no affiliation with the larger chain.

“We have great respect for what Rene Shelton and her family have built under the Whole Foods Association name, and we don’t take that lightly,” Hoffmann said in a release. “This was a very hard decision, but we feel, moving forward, it is best for our customers to have a united offering and a unified GreenAcres brand. We are glad we reached an amicable agreement with Whole Foods Market and both parties are excited to turn more and more Wichita shoppers on to natural and organic foods and the quality products both our companies stand for.”

Hoffmann says she and Whole Foods Market each agreed not to say anything beyond what was in both of their news releases.

Three Whole Foods Association stores will change their names to GreenAcres by late summer. That includes stores in Normandie at Central and Woodlawn, in the Clear Lakes shopping center near 21st and Amidon and near 21st and Maize Road. Hoffmann already was in the process of changing two Health Food Center stores in Oklahoma to the GreenAcres name.

“Whole Foods Market is excited to open under our original name in Wichita and we look forward to operating in harmony with GreenAcres Market as we both continue to further our mutual mission of providing the best natural and organic products in an inviting shopping environment,” said Will Paradise, president of Whole Foods Market’s Rocky Mountain Region, in a statement.

Whole Foods will open at the Waterfront in September.

As Have You Heard? reported last month, some alert people who had passed construction for Whole Foods at the new phase of the Waterfront noticed something strange going on with the signs there.

breadThere had been signs saying that Bread & Circus was coming.

Then, the name on the signs was changed to Whole Foods. Then it went back to Bread & Circus, which it still says.

Look for it to change — presumably permanently — soon.