Daily Archives: March 19, 2014

Subaru of Wichita gets worldwide attention for response to union sign

WICHITA — Subaru of Wichita is getting the proverbial kind of advertising that money can’t buy since it retaliated against the “Shame on Subaru” sign the United Brotherhood Of Carpenters And Joiners Of America Local 201 planted in front of the dealership last week.

“It’s been a wild ride,” says Aaron Wirtz, who handles marketing and media for Subaru.

As Have You Heard? reported last week, the union is upset with Subaru for not hiring a union contractor for part of a remodeling job. Subaru responded with its own sign that plays off the “Shame” by saying, “For having unbeatable prices.” It also took to the Internet to share its side of the situation.

Since the story has been picked up by other news outlets, Wirtz says the dealership on East Kellogg has been inundated with attention from around the world. That included an interview that Fox News did with Wirtz on Wednesday morning.

“Can you believe that?” he says.

Wirtz says while the attention has been great, it’s not necessarily going to translate into selling a lot more cars. He points to an e-mail from someone in New Zealand.

“In the case of New Zealand, we’re probably not going to ship a new Subaru there,” he says. “However, I do feel like this has worked out about as good as it could have.”

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You don’t say

“I’ll feel much more comfortable during my presentation if only half the room applauds. I’m not used to everyone in the room approving of what I do.”

Bill Gardner of Gardner Design, speaking about lessons in redesign and rebranding at the Chamber’s Sunrise Scrambler on Wednesday

Shock Top & WuShock: like beer & pretzels

This sign at R&J Discount Liquor near College Hill is an example of how Shock Top and WuShock have joined to promote both their brands.

This sign at R&J Discount Liquor near College Hill is an example of how Shock Top and WuShock have joined to promote both their brands.

WICHITA – Shock Top and WuShock are like beer and pretzels: They’re not an official combination, but they go awfully well together.

When Anheuser-Busch’s Shock Top wheat beer debuted in 2007, House of Schwan’s Pam Irish called it “the very unofficial beer of WSU Shockers.”

While it’s still not the school’s official beer – most colleges, of course, don’t have one – WuShock is now used in Shock Top promotions here and elsewhere.

“We are fortunate enough to be one of the ambassadors for Wichita State athletics,” Irish says of the wholesale company, where she’s special events director.

“It’s been the most rewarding partnership I’ve ever been involved with. They’re just great partners.”

Before the Shock Top name debuted, Anheuser-Busch had a specialty beer called Spring Heat Spiced Wheat that was so popular the company decided to rename it and keep it year round.

Shock Top was one of about five possibilities Anheuser-Busch sent to wholesalers to see what they thought. House of Schwan lobbied hard for Shock Top, and it won.

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SpaRenity Nails & Organics to open in same Waterfront center as Bread & Circus

pedi1WICHITA — In keeping with the organic theme of the Waterfront’s new Whole Foods Market, which will go by Bread & Circus in Wichita, a new spa and salon featuring organic products is opening in the same center.

Wichitan Kevin Tuan and his family own four salons around Wichita, but now he’s branching out on his own for two more, including the one at the northwest corner of 13th and Webb.

His first SpaRenity Nails & Organics will have a grand opening Sunday at 3750 N. Woodlawn.

Tuan says this will be a smaller spa, offering pedicures, manicures and facials, than the one he’ll open at the Waterfront. That one also will include massage.

Tuan says he wants to see how the first one goes and make adjustments for the Waterfront site.

The Woodlawn spa is opening in the former Golden Nail space.

“Everything’s brand new,” Tuan says.

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