“We’ve got to reinvest in our business if we’re going to keep people coming in here,” says operating partner Chris Arnold.
The 21-year-old River City Brewing created Loft 150 during a remodeling in 2001 to give it “a little more bar feel … to get that late night crowd to come in here,” Arnold says.
He says there was more of a dimly lit lounge feel with leather couches than the rustic look of River City.
“It worked great for a lot of years,” Arnold says. “That trend is just kind of over.”
While downstairs business “is really, really great right now,” he says upstairs “got stagnant, just slowed down a little bit.”
He has bids out to remodel the upstairs and create a feel more similar to the downstairs with hardwood floors, exposed beams, a lighter look and new garage doors onto its balcony.
“Nothing’s set in stone,” Arnold says.
There will still be some live music and there will be more of the brewery’s beer on tap upstairs.
Also, the Loft 150 name likely will go away. Arnold isn’t sure what it may change to.
“Potentially just the Loft or the Loft Over River City,” he says. “Basically everyone just kind of refers to it as the Loft anyway.”