IFurn.com CEO says company going out of business due to Internet competition

WICHITA — IFurn.com, a company that CEO Tracy Norris last year said was poised for growth, is going out of business.

“iFurn has proudly served customers across the nation for 17 years and delivered quality home and office furniture right to your door,” Norris wrote in an e-mailed response to Have You Heard?

In that e-mail and in one he sent to customers on Feb. 27, Norris wrote:

“Regrettably, iFurn.com, Inc. has been forced to cease day-to-day business activity. This has been caused by deteriorating sales activity and increased competition within the internet.”

Norris started iFurn.com in 1998 to sell home and office furniture. Last year, he told The Eagle the company had sales of more than $12.5 million in 2012.

Norris also reported sales of about $2.5 million for his other main company, PainReliever.com, which sells a variety of medical products to consumers and businesses.

It’s not clear if or how that company may be affected by iFurn’s struggles.

A former chiropractor, Norris sold his practice and began devoting his work full time to Internet companies in 2007.

Both of Norris’ companies have been named to Inc’s 5,000 fastest-growing companies list: iFurn.com in 2008 and Pain Reliever in 2010.

Norris is letting iFurn customers know what to do about money they’ve already paid for furniture they have not received.

“The company has attempted to issue a full or partial credit (whichever is applicable in your case) to you through our credit card processor in an amount equal to your deposit or payment, less, any applicable fees based on our policies (http://www.ifurn.com/support.html). Please allow 7-10 business days for the refund to appear on your statement. In the event that the credit card processor does not honor the credit memo we have issued, we urge you to contact your credit card company and seek to challenge the original debit (charge) to your account on your monthly statement.

“If you are unsuccessful in either obtaining the credit that has been initiated by Ifurn.com, Inc. or in challenging the debit to your account and inclusion of the charge on your monthly statement, please contact us at ifurninc@gmail.com for further instructions and the potential of a direct refund. We will need confirmation that you have not received funds from other sources prior to our attempt to separately reimburse you.”