WICHITA — Craig Minten can no longer save you any money, at least not at Rusty Eck Ford.
Minten says he resigned his position as general manager after seven years. He also was the face of the dealership and was known for saying, “If you don’t come see me today, I can’t save you any money.”
“Everybody is sad, and they loved me as their coach,” Minten says of his sales team at the dealership.
He knows that’s not necessarily the version of his departure that’s making the rounds.
“I’ve heard about 100 different versions,” Minten says. “I heard that I was in Thailand today, so … .”
He’s now starting his own marketing and advertising business, which is yet to be named.
“I’m getting too old for the car lot,” Minten says.
He says he wants to spend some time with his wife, Tina, and their horses.
“I live on a farm, and I have horses,” Minten says. “That’s my true passion.”
He’s serious about it, too.
“I might have a shot at winning that Kentucky Derby.”
Minten says he’s “blessed with the ability of a creative mind” when it comes to marketing.
“I can do that stuff in a matter of seconds,” he says of what it takes others much longer to accomplish.
“I’ve already had to turn down work because I want to keep it small, boutiquey,” he says of his company. “I want to cater to folks who really need the help.”
Mostly, though, Minten says it’s his wife who is going to get his attention.
“For the first 20 years of our marriage, I basically worked every single day and took dealerships to heights they’d never seen before, and it takes a lot of energy,” he says.
“I told her the next 20 years, it’s going to be about us. That’s pretty much what prompted it.”