WICHITA — With the addition of its first health club in Missouri, the 28-year-old Genesis Health Clubs now has a baker’s dozen.
Genesis has 12 health clubs in Kansas and has acquired the St. Joseph Tennis and Swim Club at 3107 N. Belt Highway in St. Joseph, Mo.
“I just saw a huge opportunity,” says owner Rodney Steven II.
He says his goal is to transform the tennis center into a full-service health club in addition to a tennis center.
“They don’t currently have fitness there now,” Steven says. “They need this really bad, so it’s going to be really fun.”
He plans to begin moving in fitness equipment and then will expand the building and add cardio and weight rooms. Steven also plans to remodel the tennis courts and expand and remodel the locker rooms.
Genesis also bought two and a half acres to the north of the current tennis center to expand.
The chain has experience transforming tennis facilities into health clubs. In 2001, it acquired the Wichita Racquet Club, which had 2,000 members. Today, the health club on Rock Road – the premier club in the chain – has 10,000 members.
Genesis has five facilities in Wichita, two in Lawrence and one each in Hutchinson, Salina, Emporia, Leavenworth and McPherson.
Much of the expansion to other markets has come in the last five years.
“Our out-of-town clubs are doing exceptionally well and are really growing,” Steven says.
Genesis will share part of its future profits from the St. Joseph acquisition with the St. Joseph Tennis Foundation.
St. Joseph native Kyle Taylor, a United States Professional Tennis Association professional, will be a new tennis pro now that Genesis is taking over the facility.
Steven says he’s considering a couple of other markets for possible expansion as well.
“We’re just looking at good opportunities … and moving in on those opportunities.”