WICHITA — No one can deny the popularity of food trucks, but there may have been a skeptic or two when Holly Daley debuted her Ginger Lily Boutique traveling fashion truck in May.
“It’s not like I’m selling clothes out of grandma’s VW bug,” she said at the time.
Her instincts proved correct.
“Business has been soooo good. It’s been overwhelmingly good,” Daley says. “It’s funny, when people come on the truck, they’re like, ‘Oh, this is like a little boutique.’”
She says people then ask where her store is.
“I say, ‘You’re standing in it.’”
The success of the truck has inspired Daley to open a more traditional boutique by the same name in Clifton Square at 3700 E. Douglas.
“It’s going to have the same vibe as the truck,” she says.
Daley will keep the truck for parties and events.
“People just love shopping on this truck.”
Daley says she’s always been drawn to Clifton Square.
“I just think it’s very quaint,” she says. “It’s just an adorable shopping center.”
The store, which will open in early November, will carry more clothing lines and have one more changing room than the truck.
Daley plans to park the truck parallel to the store, which will face Douglas, when she’s not using it.
“It’ll be like a billboard for me, too.”