WICHITA — Daddy Jack’s Salsa, a fresh-from-the-tub staple at area Dillons deli departments since the late 1990s, is going away. Founder Jack Lee says it shouldn’t be for long, though.
“We might be kind of like Twinkies,” Lee says. “We’ll hopefully return at some time.”
Lee and his wife, Bev, began making their fresh salsa for Dillons a couple of years after Lee won a salsa competition in 1995. He’s been making salsa since 1972, though.
The 75-year-old says says he’s at retirement age now and is looking to the future.
“To continue the legacy, it’s going to have to be a shelf-stable product,” he says.
A Kansas City-area producer soon will begin cooking the Lees’ salsa, packaging it and delivering it to Dillons stores. Previously, the Lees made it fresh and delivered it to 18 Dillons stores themselves.
“We’ve been trying to get this done for several months,” Jack Lee says of the new arrangement.
He says he’s not making more fresh batches for stores anymore.
“There’s probably a lot of them out right now.”
Lee hopes the new product will be back on shelves – in the deli department preferably – by September or October.
“Some of these managers say they really take some heat when they’re out.”
Lee doesn’t think a lapse of a few months will hurt future sales.
“We have some extremely loyal people that have bought our salsa over the years.”