Mattress Hub founders start second company, Furniture Hub, to sell furniture

WICHITA — In case opening more than 20 stores in four years isn’t enough to keep them busy, Mattress Hub founders Ryan Baty and Mark Barrientos are starting a second company.

“Basically what we’re trying to do is expand on the Hub brand,” Baty says of starting Furniture Hub.

“We’ve always been intrigued by the furniture business,” he says. “We see a lot of potential and a lot of opportunity.”

Furniture lines will include Lane, Bassett and England.

“You’re going to see brands that are very familiar,” Baty says.

He says he and Barrientos envision branding Furniture Hub in the same way they’ve marketed the Mattress Hub in Kansas, Oklahoma and Missouri.

“We’re really going to try to own the media in every market we go to,” he says of advertising penetration.

He says customer service, which now includes educating customers on mattresses, will continue to be a focus.

“We try to take it to a whole other level,” Baty says. “We see opportunity in selective markets to where we can come in and bring the same type of approach.”

They’re looking at some markets that have Mattress Hubs and some that don’t.

The first Furniture Hub will open next month on Main Street in downtown Hutchinson. Baty says there are plans for a second one that will open in mid-to-late summer.

A Wichita Furniture Hub is a possibility down the road.

“We’re exploring options, and that’s about as far as we’ve taken it so far,” Baty says.

Stores will be between 25,000 and 35,000 square feet. In markets that don’t have Mattress Hubs, there will be 4,000-square-foot Mattress Hub galleries within the stores.

“What this really is is just co-branding,” Baty says.

He says he and Barrientos are going to be selective about what markets they open in and how quickly they do it.

“We’re going to be patient and take our time with it.”