Good Feet to open in Eastgate Plaza

WICHITA — A new store is coming to Eastgate Plaza at Kellogg and Rock that is all about making feet feel good.

“I am basically reopening Good Feet in Wichita,” says franchisee Arnold Pereira.

“There used to be a store many, many years ago from what I understand.”

The franchise is based in California, and there are more than 100 Good Feet stores nationally that sell arch supports. The Wichita store will make the 10th Good Feet store for Pereira, who is based in Milwaukee, Wis. His closest store is in Kansas City.

“Wichita, I think, is a very good, solid market,” Pereira says.

The store particularly caters to people who have to stand while they work.

“They are in need of this product,” Pereira says.

Foot pain leads to body pain, he says.

“The arches aren’t in place anymore, and the body follows.”

The right support “can immediately take care of someone’s alignment issues.”

“There are a million inserts out there,” Pereira says. “The issue is whether it’s fitted correctly.”

With the right support, he says, “within 10 minutes we take the pain away.”

“It’s pretty powerful.”

He says Good Feet is different than some of its competitors.

“We actually fit the support to your arch, not to your shoe size,” Pereira says. “Your arch is always different than your shoe size.”

Andy Boyd of Walter Morris Cos. and Christi Royse of J.P. Weigand & Sons handled the deal for the 1,400-square-foot space.

Pereira says he chose Eastgate for its visibility.

“It’s recognizable for everybody within the greater area of Wichita.”

Look for the store to open in early March.