WICHITA — After years of having two car lots, Integrity Auto Group owner Pat Boyle is streamlining his business by customizing one new building to meet his company’s and customers’ needs.
“One of the things that I learned early on from my mentors is to basically keep the business as simple as possible,” Boyle says.
In early October, he’s closing used car lots he has near Douglas and Hydraulic and Kellogg and Broadway to open one location just east of the QuikTrip at 143rd and Kellogg.
“Our leases are coming up, and we decided to do this project,” Boyle says.
The business has had several sites since it opened in 1999, each of which Boyle remodeled from previous uses, including a convenience store.
Those locations “served our purpose but probably it’s been a situation where the quality of our cars has always way outran the quality of our facilities,” Boyle says.
Martsolf Enterprises is custom building a new 2,400-square-foot building on 1.6 acres at 14422 E. Kellogg.
“Obviously, there’s a lot of traffic going through that area,” Boyle says. “Wichita and Andover have kind of merged together. There’s not a big gap there anymore.”
Downtown doesn’t offer the same density of people on a consistent basis, Boyle says.
“People leave the area around 5:30 in the evenings … and you know it’s not a high-traffic area on the weekends.”
On East Kellogg, he says, “There’s a constant flow of traffic all week.”
Boyle is making a few other changes with the move, such as updating the company’s logo.
“We’ll be carrying a larger inventory of cars, and we’ll be adding … some sales staff,” he says. “We’re going to have more room, and we were anticipating that we will probably get quite a bit more traffic.”
Boyle says the goal is to “make it a place that people will be extremely comfortable … coming in to buy a car.”
“I learned to achieve my goals, I had to help people … get what they were after,” he says. “It wasn’t so much about selling a car as it was trying to buy … the cars that people would want.”
Boyle says the right building and lot are a significant part of that as well.
“If you can find a way to get people what they want at good value, that makes selling easy.”