“It really allowed me to put everything under one roof,” she says of the center at 29th and Rock Road.
The expanded space will have a BlowOut Bar for hair styling similar to the popular one Wheeler has had at her smaller location.
Wheeler says the move isn’t a financial one.
“It really just creates energy,” she says. Having everything in one place “creates the ultimate spa experience.”
“Wichita’s become very sophisticated and savvy in its beauty needs,” Wheeler says.
Beau Monde has many more national competitors now than when it started eight years ago. Wheeler says the fact that she brought many new brands to the market and focuses on customer service “really sets us apart from all the big-box experiences and competition.”
She says being at the center at Douglas and Oliver was great.
“Just the synergy on that corner is something really, really hard and unique to find,” Wheeler says. “It’s a great shopping environment to see women walk back and forth from store to store.”
Aspen Boutique owners James and Monica Smits also own the center.
“We really liked having (Beau Monde) there, but something good will come in,” James Smits says.
“It could be a broad range of things,” he says. Wheeler has “done a lot of renovation, so it’s set up for a spa or a stylist or someone like that.”
Other than the 1,300-square-foot space Beau Monde is vacating at the end of this month, the center is fully leased.
Aspen Traders, the summer boutique the Smitses opened over Memorial Day in Leadville, Colo., also is doing well.
“We get an interesting mix of traffic,” James Smits says. “A lot of Europeans, which is something different that we haven’t had in Wichita. But the most interesting thing is how many people we get from Wichita.”
Not that there are that many Wichitans who are vacationing in Leadville.
“A lot of them have made just a little extra trip from Vail or Breckenridge, so it’s really fun that way.”