Logan St. Fine Wood Products to open showroom in Douglas Design District

WICHITA — About five years ago, businessman Herb Krumsick sat down his friend Tony Ferraro for a talk.

Ferraro is a contractor – his business is Ferraro’s – who started his career more than two decades earlier as a finish carpenter and cabinet maker.

“It was an interesting conversation,” Ferraro says. Krumsick pointed out that “everything I was doing was building for other people. I really wasn’t creating my own thing.”

Three months later, Ferraro stopped into a millworking shop in Belle Plaine where he lives, and the owner said everything he had was for sale.

“Next thing I know, I bought the millwork company,” Ferraro says. “It really was on a whim.”

Now, Ferraro is going a step further and opening Logan St. Fine Wood Products in Wichita to sell the high-end wood products he creates. That includes furniture, cabinets, doors, floors and staircases, among other things.

“Anything you put in a house with wood, that’s us,” Ferraro says.

The store, which opens Monday, is at 1824 E. Douglas just down from the American Red Cross Midway-Kansas Chapter. It’ll be open 9 a.m. to 5 p.m. weekdays and by appointment on Saturdays.

Ferraro hopes to attract homeowners, designers and builders.

“It’s going to allow us to build more pieces and actually generate more work for Ferraro’s,” he says. “We can sell the product, and Ferraro’s can install it.”

Customers can buy off the showroom floor or custom order what they want.

“I tried to model it after somebody, but I couldn’t find anybody doing the same thing,” Ferraro says.

In addition to having wood items to sell, the 1,500-square-foot showroom also has some of its own built-in wood, such as beams from a Virginia farm built in 1780.

“I like to know the story,” Ferraro says of the wood he uses. “It adds interest to it.”

Ferraro says he also likes that his business will be part of the Douglas Design District.

“The design district, I think, is really a great thing.”

Ferraro is expanding his business in other ways as well.

He’s been working in Napa Valley for the last couple of years at a winery where he built private offices, an 8,000-bottle wine library and a hospitality room.

“That kind of gave me the bug to want to work in other places,” Ferraro says.

At the Kitchen & Bath Industry Show in April, Ferraro met some designers who he’ll now be doing work with nationally.

Ferraro credits Krumsick for his expanded interests.

“I know it sounds weird, but it was really because of him that I did this,” he says.

“He was just influential in making me do something different.”

Ferraro says Krumsick hasn’t seen the showroom yet.

“I can’t wait to show it to him.”