Soma Intimates to open at Bradley Fair

WICHITA — Chico’s FAS Inc. is bringing another new store to Bradley Fair.

Almost seven years ago, the Florida-based Chico’s opened two brands – Chico’s and White House/Black Market – at the development.

Now, the company has plans to open Soma Intimates, which sells lingerie and sleepwear.

“Because the women of Wichita have embraced Chico’s and White House/Black Market, the company is eager … to bring Soma to Bradley Fair,” says Cathy Erickson, vice president at Laham Development.

The first Soma Intimates opened in 2004. Now there are almost 200 of the boutiques nationally.

The Bradley Fair store, which will be between Brick’s and Trio’s, will be 2,520 square feet.

“We’re taking excess space not being used by Brick’s and building that out for Soma,” Erickson says.

Victoria’s Secret also is at Bradley Fair.

“There will be some women that shop both,” Erickson says of the two stores.

“It offers more women more choices.”

Christi Royse of J.P. Weigand & Sons handled the deal.

This will make 51 stores and restaurants that Bradley Fair has.

Fresh Market opens between Bed Bath & Beyond and Pier I Imports on June 20.

Look for Soma Intimates to open in October.