Now, the company has plans to open Soma Intimates, which sells lingerie and sleepwear.
“Because the women of Wichita have embraced Chico’s and White House/Black Market, the company is eager … to bring Soma to Bradley Fair,” says Cathy Erickson, vice president at Laham Development.
The first Soma Intimates opened in 2004. Now there are almost 200 of the boutiques nationally.
The Bradley Fair store, which will be between Brick’s and Trio’s, will be 2,520 square feet.
“We’re taking excess space not being used by Brick’s and building that out for Soma,” Erickson says.
Victoria’s Secret also is at Bradley Fair.
“There will be some women that shop both,” Erickson says of the two stores.
“It offers more women more choices.”
Christi Royse of J.P. Weigand & Sons handled the deal.
This will make 51 stores and restaurants that Bradley Fair has.
Look for Soma Intimates to open in October.