WICHITA — Less than a year after opening their first GoRun Wichita at 2556 N. Maize Road, Kevin Swinicki and Randy Mijares are opening their second store.
“We have, after careful consideration . . . decided to open an east-side GoRun Wichita,” Swinicki says.
The new store will open in late July at the Village at Greenwich at 21st and Greenwich.
“We’ve done better, actually, than expected,” Mijares says of the first store, which opened in October.
He says adding a second store is a customer-driven decision. Mijares says customers repeatedly asked when he and Swinicki would open an east-side store.
“Even though we never hinted to anybody that there would be an east-side store,” he says. “I don’t know where the assumption came from. I think it’s mostly because that’s been the dynamic in this town.”
At 3,000 square feet, the new store will be double the size of the west-side store.
Mijares says it’s always a risk to open a store, but in a community where runners may have been underserved, it’s less risky to open a running specialty shop than a store that is more reliant on the general economy.
“One of our premises when we opened is we were quite sure that running is still growing as a participation sport in America,” he says. “In fact, over that time, it has continued to grow.”
Swinicki says they’ve been particularly surprised at how many customers come from outlying communities such as Hutchinson and Derby.
Though the store is going great, Swinicki says it has affected their schedules for, say, their own running.
“It’s a little bit more challenging. Just have to use the hours of the day more uniquely.”