Freddy’s Frozen Custard & Steakburgers to open its 49th store on Thursday

WICHITA — These days when people open new restaurants, they often immediately talk of franchise plans, which rarely seem to materialize.

“We did the opposite,” says Randy Simon, co-owner of Freddy’s Frozen Custard & Steakburgers. “We just wanted to build one store.”

Instead, Thursday he and his partners, his brother Bill and Scott Redler, are opening their 49th store near Maple and Ridge, which is where Randy Simon’s newest Panera Bread will open April 25.

“You know, our intention really was pretty simple,” Randy Simon says. “Just to get us a good hamburger place in Wichita.

“There wasn’t any grand scheme.”

The results are pretty grand, though.

Three more Freddy’s stores will open by the end of the month — the first in California, the third in Denver and one in a Phoenix suburb.

There are likely to be 60-some Freddy’s stores by the end of the year, and about 80 within a year and a half.

On top of it all, the original Freddy’s on 21st Street near Tyler Road had its best day in business on Saturday.

“I am just not sure what all came together in the stars to make that happen,” Simon says. “That store has surprised us at almost every step.”

When it opened in 2002, the store did double the volume the owners projected.

Saturday’s business was so good, Simon says it was only a bit short of what they’d projected for the entire first week it opened.

“It was a head-turner for us.”

He credits his staff and thanks Wichitans, too.

“We appreciate the people of Wichita supporting us and supporting another local food company that started here and whose headquarters will remain here.”