Daily Archives: March 30, 2011

KAKE, Channel 10, to drop its 4 p.m. news; KWCH, Channel 12, to add 4 p.m. newscast on sister station

March 30, 20113:20 p.m.

UPDATED — KAKE, Channel 10, is dropping its 4 p.m. newscast, but marketing director Bryan Frye says that doesn’t mean the station is offering any less news.

“We’re still doing the same amount of news, just in different time periods,” he says.

There is no staffing reduction related to the change.

Frye says that in January, KAKE added a 4:30 a.m. newscast in anticipation of canceling the half-hour 4 p.m. newscast, which debuted in 2007.

“The problem was we never really had a good companion piece at 4:30,” Frye says.

He says viewers tuned in for the 4 p.m. newscast but then left at 4:30. The station tried several half-hour shows in that slot, but none was a good lead-in to the 5 p.m. news.

In September, KAKE will run the hour-long “Dr. Oz” at 4 p.m. He’s one of the syndicated “You Docs” The Eagle runs every Tuesday.

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By Carrie Rengers | Tags: , , , , , , , , , Filed under Television | Comments Off

You don’t say

March 30, 201111:09 a.m.

“It’s an experiment to see if a casino would succeed in downtown Wichita.”

— Morgan Stanley Smith Barney broker and Cards for the Cure creator Spike Anderson, joking in an e-mail about the Friday poker tournament to raise money for Susan G. Komen for the Cure

By Carrie Rengers | Tags: , , , Filed under Fundraisers, You don't say | Comments Off

Associated adds Springfield, Mo., office and changes names

March 30, 20116:15 a.m.

Associated Integrated Marketing's new Springfield, Mo., office is in 1,300 square feet at the 100-year-old Mulhollan-Kelley Building across from Founders Park in downtown Springfield.

WICHITA — Associated advertising, which will now be known as Associated Integrated Marketing, is adding a new office in Springfield, Mo.

“This is our first office outside of Wichita in our 65-year history,” says public relations director Shawn Steward.

The office will be staffed by three people from the Springfield area that Steward says Associated staff knew through previous business relationships.

“We knew that we wanted to find digital resources to bring in house,” he says.

That includes offerings such as web development, social media, mobile marketing, interactive applications and coupon services that Steward calls essential to effective marketing.

He says in the past, the agency — like many other agencies — has sometimes hired freelancers to do that work.

“We’re at a tipping point, I think, where it makes sense for us to bring this type of specialized, highly skilled resource in house,” Steward says.

The Springfield office will have three employees addressing that kind of work:

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By Carrie Rengers | Tags: , , , , , Filed under Advertising | Comments Off

Cohlmia Marketing to move to Delano

March 30, 20115:45 a.m.

UPDATED — Cohlmia Marketing is moving from one historic building to another.

The marketing-communication firm has been in the Yellow Cab building in Old Town for a decade.

It’s moving to the Travel Air Building at 535 W. Douglas in Delano.

“It’s a wonderful opportunity to have some Douglas street exposure,” says president Carol Skaff.

That’s partly why she’s moving.

“We’re kind of off the beaten path here,” she says of her location on Mosley Street between First and Second streets.

That’s the same building where Egg Cetera is.

“It really is a wonderful location,” Skaff says. “We have really enjoyed Old Town.”

When the office opened there, there was no Old Town Square.

“The energy has been building,” Skaff says. “It’s been really fun to be part of that.

“At this time, the energy of Delano is really starting to, I guess, percolate,” she says. “They’ve just been doing so many interesting developments, and it has an interesting creative vibe, and that was attractive to us.”

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By Carrie Rengers | Tags: , , , , , , , , , , Filed under Advertising, Delano, Downtown, Leases, Old Town, Real estate | Comments Off