UPDATED — KAKE, Channel 10, is dropping its 4 p.m. newscast, but marketing director Bryan Frye says that doesn’t mean the station is offering any less news.
“We’re still doing the same amount of news, just in different time periods,” he says.
There is no staffing reduction related to the change.
Frye says that in January, KAKE added a 4:30 a.m. newscast in anticipation of canceling the half-hour 4 p.m. newscast, which debuted in 2007.
“The problem was we never really had a good companion piece at 4:30,” Frye says.
He says viewers tuned in for the 4 p.m. newscast but then left at 4:30. The station tried several half-hour shows in that slot, but none was a good lead-in to the 5 p.m. news.
In September, KAKE will run the hour-long “Dr. Oz” at 4 p.m. He’s one of the syndicated “You Docs” The Eagle runs every Tuesday.