WICHITA — It might not seem like the addition of a new oven would be a huge thing for Great Harvest Bread Co. franchisee Tim Heeren, but it’s actually big news for him and his customers.
“I really see an opportunity for increased business,” he says. “I see a 20 to 25 percent upside tick on it.”
That’s because the new steam-injected oven will allow him to create a new line of sourdough and Mediterranean breads.
“We get requests for hard-crusted breads all the time and savory Mediterranean breads,” Heeren says.
While some of those fresh-baked breads are sold commercially here, Heeren expects to have the retail market to himself.
“However, I’ve got a few kinks in the oven that I need to work out,” he says.
The new oven will be at his west-side store at 10243 W. 21st Street, but the bread will be sold at his Great Harvest at 6509 E. Central, too.
Look for the new sales to start sometime in May.