WICHITA — Mike Snyder is out as CEO of Associated.
In response to calls from Have You Heard?, the advertising agency released a statement saying Snyder resigned.
“Associated appreciates Mike’s innovative, steady leadership, especially during a period of challenges in the overall economy,” the statement said.
Snyder, who joined the agency as a vice president in 2003 and became CEO in 2006, couldn’t be reached for comment.
Bill Fialka, who is Associated’s vice president of client service, will be the interim CEO. He joined Associated in 2007.
During Snyder’s tenure, Associated lost some large, longtime accounts.
In 2007, the agency lost Intrust Bank, which had been a client for 26 years.
“This is not anything we’re worried about,” Snyder said at the time.
“In my view, business is business. You’ve got your ups, and you’ve got your downs. . . . You go on and you make your own success.”
Last year, Preferred Health Systems ended its 13-year relationship with Associated.
“Nothing lasts forever but God, a mother’s love and the United States Marine Corps,” Snyder, a Marine, said then.” You know, you move on.”
Associated also landed some sizable accounts under Snyder’s direction, including Wesley Medical Center late last year.