The store, which is almost 6,000 square feet, will expand to 10,000 square feet and should be ready before Thanksgiving.
That size “is more in line with what we call the Dollar Tree sweet spot,” says spokeswoman Chelley Davis.
The “sweet spot” is stores between 10,000 and 12,500 square feet. The larger store allows for expanded merchandise.
Dollar Tree’s second quarter earnings were up almost 12 percent over last year’s. Sales were $1.22 billion.
Davis says it could be the recession is prompting more people to shop at the discount chain.
“Our sense is yes, but I don’t have any metrics,” she says.