Last year, they came here to help Viega, a plumbing and heating systems manufacturer, get some attention with a new bike. It featured, among other things, some of Viega’s fittings and copper tubing in the spokes of the wheels.
Now, the younger Teutul is customizing Coleman’s RoadTrip Grill.
“He actually approached us through our parent company, Jarden,” says David Johnston, director of consumer strategy.
“He was taking a look at branching out, doing something outside of motorcycle customization,” Johnston says of Teutul. “He looked around at a lot of things that were near and dear to his heart.”
That includes the outdoors and entertaining, so Johnston says it was a good fit.
The grill’s 10th anniversary is coming up, so Johnston says the timing was good for Coleman, too.
Teutul won’t change how the grill works, but he will add “a little bit of a different flair,” Johnston says. That includes “that biker approach to things.”
The process will be shown over several vignettes on “American Chopper.”
The show is in reruns right now, so the grill customization will be featured in the next season.
Coleman is working on a public event for Teutul while he’s in Wichita this week.
We’ll keep you posted once details are settled.