The two Borders Books and Music stores in Wichita have adjusted their hours and slashed prices on certain merchandise, but a company representative says, “That’s not an indication of anything.”
The struggling Ann Arbor, Mich.-based chain has stores at NewMarket Square and at 1715 N. Rock Road.
The stores have significantly reduced prices on CDs and DVDs. Borders spokeswoman Anne Roman says the chain is reducing the sale of multimedia products at a number of stores nationally.
Seventy stores will sell only 100 titles or fewer. Other stores will carry more but still have a reduced selection. And some stores will continue full multimedia sales. Roman won’t address Wichita’s stores specifically, but it looks like there will be some reduction here.
There’s a change in store hours nationally, too. Some hours are decreasing and others are increasing. In Wichita, the east-side store will be open noon to 7 p.m. on Sundays instead of 10 a.m. to 8 p.m. The west-side store’s hours aren’t changing.
“We have always adjusted store hours at various locations commensurate with store traffic,” Roman says.
Though Roman says the changes don’t indicate anything bigger, such as the stores are closing, Roman won’t say if the stores are at risk. She says whenever Borders closes stores, employees are always the first to know.