The Wichita Metro Chamber of Commerce on Tuesday will unveil a new rebranding campaign for its annual Expoventure.
Now, it’ll be known as Exposure. Its tagline is Encounter Wichita Metro Business.
“It’s a business-to-business trade show, and a key part of that is networking and just getting exposure for your business,” says Angie Elliott, the Chamber’s manager of business programming and events. “We thought it was a great opportunity to breathe some new energy into it.”
Jajo helped the Chamber rebrand the event.
“The actual day of the show, people will see a lot of neat new changes,” Elliott says.
Exposure is Sept. 17 and will feature a new exhibitor lounge, a networking zone and a better traffic-flow plan.
Also, the Chamber’s monthly Sunrise Scrambler will be held at the Hyatt Regency Wichita immediately before the show at Century II to encourage more people to attend.
Elliott says the Chamber is reexamining all its programs and services.
“We have (a) renewed focus on small business,” she says.
