The Wichita Metro Chamber of Commerce on Tuesday will unveil a new rebranding campaign for its annual Expoventure.
Now, it’ll be known as Exposure. Its tagline is Encounter Wichita Metro Business.
“It’s a business-to-business trade show, and a key part of that is networking and just getting exposure for your business,” says Angie Elliott, the Chamber’s manager of business programming and events. “We thought it was a great opportunity to breathe some new energy into it.”
Jajo helped the Chamber rebrand the event.
“The actual day of the show, people will see a lot of neat new changes,” Elliott says.
Exposure is Sept. 17 and will feature a new exhibitor lounge, a networking zone and a better traffic-flow plan.
Elliott says the Chamber is reexamining all its programs and services.
“We have (a) renewed focus on small business,” she says.