Pacific Coast Pizza will add color to Siena Plaza


Going to school on the East Coast inspired Wichita native Rusty Law to open a restaurant named for the ocean on the West Coast.

Law and his brother, Kevin, plan to open Pacific Coast Pizza at Siena Plaza by July 4.

The beach-themed concept will add some vibrant color to Siena’s Tuscan design at 37th and Rock.

Rusty Law moved to South Carolina 14 years ago.

“That’s where I stumbled upon the concept that I have here,” Law says. “We put our own little spin on it.”

The Laws will serve more than 20 specialty pizzas and invite customers to design their own. They’ll also sell wings, pasta, subs and salads.

Pacific Coast will have 4,000 square feet plus the courtyard space that would have been CoCo Bolos Wood-Fired Grill and Cantina if it had opened as planned.

Law says Pacific Coast will have a separate bar from the dining area, and there will be a rear entrance to the building “if you want to just belly up to the bar and have a drink.”

He’ll also offer free delivery of all Pacific Coast menu items in about a 5-mile radius.

Siena developer Chuck Caro says he’s working with another restaurant concept for the former Amici space.

And Caro says he has a special announcement about Pacific Coast coming next week. Here’s a hint: If you like hanging out on the Hill (the fun Italian enclave) in St. Louis, chances are you’ll enjoy this news.