While the direct mail from city council and mayoral candidates have been hitting mailboxes for more than a month and signs are popping up all over town, the TV ads are just beginning.
Carl Brewer’s ads started running this morning and you can expect to see more in between TV newscasts, Sunday morning political talk shows and even between snippets of Ugly Betty, the ABC show that airs before Grey’s Anatomy (one of the most popular shows on TV).
The ad features a female voice over talking about Brewer’s community activities and military career. Hitting TVs is probably the quickest way to develop name identification, which is, right now, the biggest problem for the Brewer camp since Mayor Carlos Mayans is well-known after four years as mayor and 10 years as a Republican state representative. No word yet on any Mayans ads. But stay tuned.
Brewer’s ad debuts just a day before candidates are required to file their latest campaign finance reports. The reports will likely show how many more TV ads viewers can expect as campaigns go into full speed after next week’s primary.