It’s not every day that a company embarks on its future with a fresh, full-out charge. But that’s what we did in The Eagle’s newsroom Thursday.
For us, a key part of that future is kansas.com , The Eagle’s Web site. Newspaper Web sites have quickly become vital — and thriving — parts of the papers’ news reporting and advertising functions. That’s certainly true for The Eagle, where our online audience grew about 45% in 2005 and more than 20% again in 2006.
We can no longer think of ourselves as a newspaper company that has a Web site. Both forms of media are vital to our organization, and we can’t afford for kansas.com to be an afterthought.
You may not realize just how many people use our Web site. We are by far the most-visited local news Web site in the Wichita area. In January, for example, we recorded more than 1.5 million visits, with more than 11 million Web pages viewed.
Kansas.com launched 10 years ago, primarily posting stories from that morning’s paper. Now, we report dozens of stories online throughout the day and night. We are also the deepest source of useful local information, from things to do to places to eat.
We have a lot more growing to do.
But that means changing the way we think, and changing ways that we’ve done our jobs through most of our careers.
And it means changing the way we operate our newsroom.
On Thursday, we reorganized our staff to focus more people on our Web efforts. I’ll emphasize the same thing to you that I did to the newsroom staff Thursday afternoon — none of us work only for the printed paper, and none of us work only for kansas.com. We all have to get comfortable doing both.
So Thursday, I named Nick Jungman as the new Senior Editor/Interactive, overseeing a greatly expanded online department. Nick is currently our Senior Editor/Nights, responsible for the front page and in charge of the newsroom at night.
Nick will be responsible for all news aspects of kansas.com and will report to me. He’ll work across all newsroom departments to expand content on our Web site, and will work with other divisions on new online initiatives. I know Nick would love to hear what you like best on kansas.com, and what you want more of. Drop him a note at editorsdesk@wichitaeagle.com.
Nick’s staff will include Jeff Butts, Senior Producer for the site; Katie Lohrenz, content programmer; and Josh Wood, sports producer.
Photos and video are popular features for kansas.com users, so our talented nine-person photography staff will move into the Interactive Department, with added responsibility for developing photo slideshows and video. They’ll be led by Brian Corn, who was Photo Editor and now becomes Visuals Editor.
In addition, four reporters will move from the metro staff to the online staff: Ron Sylvester, Stan Finger, Amanda O’Toole and Hurst Laviana.
The staff also will include a multimedia editor to be hired later.
So how does all of this affect you? It means you’ll see faster improvements on kansas.com in the coming months – more news, new features, and easier navigation. More interactivity – because it’s not so much our Web site, but your Web site. And more ways to offer community service through the most-visited local Web site in town.
Sherry