Daily Archives: April 3, 2008

News people and reading habits

Last week a reader asked me for reading suggestions because she feels guilty about not reading more, and she heard journalists are a bookish group. She said she reads the newspaper cover to cover each day to make sure she’s up on current events, but feels intimidated about trying to become a better book reader.

I do think journalists read a lot, but probably not more than other professions in which people make their living by words. Anita, my first suggestion is not to be intimidated — there are no right or wrong choices as long as you’re reading something that interests you. The worst mistake I’ve seen would-be readers make is trying to force themselves to read something they’re not interested in because they think they should. Sort of like eating peas if you don’t like peas.

You asked if we tend to read fiction or nonfiction, and…. yes and yes. If I surveyed the newsroom, I suspect reading tastes would be all over the board. I do tend to read mostly nonfiction, primarily because there are a lot of subjects I want to know more about. Then again, my favorite book is fiction (”Watership Down” by Richard Adams).

One great thing about reading is that it can be an expensive hobby (if you like to collect books) or a free one (if you go to the library). And yes, I’ll be glad to send you a list of recent books I’ve read. But my favorites probably won’t all be yours — keep trying different genres until you find those that interest you most, and don’t force yourself to read certain books because you “should.”

Front-page story wasn’t linked to drug ads

A couple of readers found it suspicious that The Eagle carried a front-page story Monday about a panel of cardiologists advising against two popular cholesterol-lowering medications and recommending doctors instead rely more heavily on statin drugs. On Page 3 was a full-page ad for one of the better-known statins.

Both readers assumed we had timed the story to run in conjunction with the ad or vice versa. It may look that way, but there’s no connection between the news story selected for Page 1 and the ad that ran on Page 3. The ad was actually purchased on behalf of drug maker Pfizer by a national advertising firm that places such ads in many newspapers simultaneously. It was slated to run 8 times, and was published for the first time in The Eagle on Feb. 29.

After publication several times, the U.S. Food and Drug Administration stopped the ad and required wording changes. Those were made, and the ads resumed running Monday.

In situations like this, our news editors don’t even know such an ad is in the paper until they see it in the morning, with rare exceptions. Ads on pages with news stories are seen by editors for the first time around 11 or 11:30 p.m. But full-page ads such as the Lipitor ad that ran Monday bypass the newsroom entirely.

The bottom line is that we don’t tie news stories to advertising. In features sections we occasionally sell advertising next to related articles (fashion stories, for example), but don’t do so with news stories. One reader said it was simply too hard to believe the front-page story and the ad showed up independent of each other. But that’s exactly what happened.

The Dr. is out

Dr. Zaius

A conversation going on in copy editing circles centers on the appropriateness of using “Dr.” before names.

John McIntyre of the Baltimore Sun posits: “But since people do earn doctorates, and like to use doctor with their names, and circulate among people who also like the sound of titles, the reasonable course is to follow the practice that The Times recommends: Use the title when the person has an earned degree and the holding of that degree is relevant to the context of the article.”

Bill Walsh of the Washington Post differs, saying “If you can’t fix a broken leg, I’m not calling you ‘doctor.’ ”

I agree with these two on many points, but not this one. While context can often make clear what sort of doctor a person is, that’s not always the case. For example, take this sentence:

Dr. Reed Richards of the Kirby School of Medicine said the Modok virus could infect thousands of people and llamas.

The question becomes: Is Richards a medical doctor or a Ph.D.? An obvious assumption, since it refers to a medical school, is that Richards is physician. But what if the title is because he holds a doctorate in virology or biology? There’s no way a reader would know.

That’s where our style comes in.

The Eagle’s solution is to skip the title and be specific. Therefore, it’s family physician James Hesse, colorectal surgeon Noel Sanchez or Russian-language professor Lisa McLendon. This style imparts more information than the honorific Dr. does.

There, now that you know, don’t you feel better?