How do you dig out of e-mail?

There’s no question that e-mail has made the flow of information into our newsroom better and faster than the days of snail mail and faxes. Obviously, we live by the flow of information in the news business.

But some days I’m staggered by the amount of e-mail that rolls in. And I suspect that’s true of most people, regardless of the business they’re in.

I’m on an e-letter list for Ed and Cynthia Miller’s Newsroom Leadership Group, and recently took Ed’s advice (it’s here) about tracking e-mail content for a week or two. I broke e-mail into several categories: press releases, reader tips/complaints/compliments, internal housekeeping, etc. Some of the results were surprising.

First, my spam filter is incredibly effective (I tightened it down a few months ago). Less than 10% of the 200 or more e-mails I get most days are junk mail. About a third are press releases (not surprising), and another 15% were "news alerts" — one-sentence flashes of breaking news from wire services. But the really surprising piece: Internal house-keeping accounted for almost a quarter of all e-mail. The category of "substantive work" came up at 3%.

I’m still figuring out how to use this e-mail audit to better manage the Inbox. If anything has worked particularly well for you, please share.

– Sherry

4 Comments

  1. Judy
    Posted September 30, 2007 at 7:59 am | Permalink

    Sherry;
    I came up with a long e-mail address by accident. I was trying to choose one that wasn’t already being used. I came up with judylikesjohndenvermusic. I don’t get any spam or junk mail.

  2. LonnythePlumber
    Posted October 5, 2007 at 12:24 am | Permalink

    You get 70 press releases a DAY!
    What causes you to open one?

  3. LonnythePlumber
    Posted October 5, 2007 at 12:25 am | Permalink

    You get 70 press releases a DAY!
    What causes you to open one?

  4. LonnythePlumber
    Posted October 5, 2007 at 12:25 am | Permalink

    You get 70 press releases a DAY!
    What causes you to open one?