Daily Archives: May 11, 2007

Record traffic? An understatement

The past week has made abundantly clear to us the power of the Internet to inform and connect people. The devastation in Greensburg — and the concern and curiosity it sparked across the world — sent traffic on Kansas.com soaring.

On a typical weekday, Kansas.com has about 260,000 page views from about 37,000 different visitors.

On Wednesday, five days after the tornado struck Greensburg, we had 9.85 million page views from 710,000 different visitors. That was the peak. All week, Kansas.com’s traffic has been 20 to 40 times normal. I’m writing this on Friday evening, and of now, our tracking service says we’ve had 40 million page views by 2.6 million different users since May 5. Ninety-five percent of those page views were in our photo galleries.

That tracking service, by the way, was so overwhelmed by our traffic for a time earlier this week that it stopped reporting statistics for our sister Web sites in the McClatchy Co. An e-mail went out across the company explaining that Kansas.com was responsible.

– Nick Jungman

Reaching readers everywhere

Covering the Greensburg tornado has been something of a coming-of-age moment for Kansas.com. The newsroom staff here has done a spectacular job of covering a national news story as a 24/7 news organization, not "just" a morning newspaper. Despite difficult financial times for newspapers right now, the newsroom team’s response to the tornado — and readers’ response to our printed and online news coverage — reminds us here that there’s a much-needed public service we must provide in times of great need, and we can now meet that need at any time of day or night.

Nick Jungman, our senior editor for interactive, is blogging (see above) with some stats for you, so I’ll say this for short-hand: Reader use of our Web site for tornado news has been nothing short of stunning. We have high aspirations for Kansas.com, but I couldn’t have imagined the numbers of people who are turning to us for news.

It’s been uplifting to hear from readers in Wichita and elsewhere:

"I just wanted to say THANK YOU for the wonderful coverage you have done on the Greensburg Tornado. The daily pictures and articles are VERY much appreciated!"

"Greensburg is where I grew up and I have not been able to go back yet because of school so I have been visiting your site many times daily and have never been let down!"

"I want to earnestly and deeply thank you for your coverage of Greensburg."

"Thanks for the continued coverage. It hurts to see my hometown in such pain."

Online readers also have been writing us with offers of help for Greensburg residents: benefit concerts, clothes, money, a truck.

I can promise you that the newsroom staff is gratified and humbled by the response to our news coverage, and proud to have contributed in the best way we know how — to tell the stories of the victims and survivors, of their losses and victories, and especially of their ongoing needs. And to be able to tell those stories now for people around the country and around the world.

Sherry