Monthly Archives: May 2007

Record traffic? An understatement

The past week has made abundantly clear to us the power of the Internet to inform and connect people. The devastation in Greensburg — and the concern and curiosity it sparked across the world — sent traffic on Kansas.com soaring.

On a typical weekday, Kansas.com has about 260,000 page views from about 37,000 different visitors.

On Wednesday, five days after the tornado struck Greensburg, we had 9.85 million page views from 710,000 different visitors. That was the peak. All week, Kansas.com’s traffic has been 20 to 40 times normal. I’m writing this on Friday evening, and of now, our tracking service says we’ve had 40 million page views by 2.6 million different users since May 5. Ninety-five percent of those page views were in our photo galleries.

That tracking service, by the way, was so overwhelmed by our traffic for a time earlier this week that it stopped reporting statistics for our sister Web sites in the McClatchy Co. An e-mail went out across the company explaining that Kansas.com was responsible.

– Nick Jungman

Reaching readers everywhere

Covering the Greensburg tornado has been something of a coming-of-age moment for Kansas.com. The newsroom staff here has done a spectacular job of covering a national news story as a 24/7 news organization, not "just" a morning newspaper. Despite difficult financial times for newspapers right now, the newsroom team’s response to the tornado — and readers’ response to our printed and online news coverage — reminds us here that there’s a much-needed public service we must provide in times of great need, and we can now meet that need at any time of day or night.

Nick Jungman, our senior editor for interactive, is blogging (see above) with some stats for you, so I’ll say this for short-hand: Reader use of our Web site for tornado news has been nothing short of stunning. We have high aspirations for Kansas.com, but I couldn’t have imagined the numbers of people who are turning to us for news.

It’s been uplifting to hear from readers in Wichita and elsewhere:

"I just wanted to say THANK YOU for the wonderful coverage you have done on the Greensburg Tornado. The daily pictures and articles are VERY much appreciated!"

"Greensburg is where I grew up and I have not been able to go back yet because of school so I have been visiting your site many times daily and have never been let down!"

"I want to earnestly and deeply thank you for your coverage of Greensburg."

"Thanks for the continued coverage. It hurts to see my hometown in such pain."

Online readers also have been writing us with offers of help for Greensburg residents: benefit concerts, clothes, money, a truck.

I can promise you that the newsroom staff is gratified and humbled by the response to our news coverage, and proud to have contributed in the best way we know how — to tell the stories of the victims and survivors, of their losses and victories, and especially of their ongoing needs. And to be able to tell those stories now for people around the country and around the world.

Sherry

Greensburg tornado coverage

Friday at about 11 p.m., I got a call at home from one of our night editors. Looking back after these past few days, I realize now I can’t remember if it was Kevin McGrath or Michael Roerhman calling, asking my blessing to substitute our lead story for news of a tornado that had hit in Greensburg. At 7 a.m. Saturday, online guru Nick Jungman phoned me to ask whether I thought we should hire a helicopter to get aerial photos of the scene in Greensburg. At that point, we didn’t really know the enormous scope of the damage there, and so we hesitated about spending we-didn’t-know-how-much to get photos of we-didn’t-know-what. But within minutes, we decided to go ahead. I checked my email and saw a note from assistant metro editor L. Kelly, written the night before. She had dispatched staffers to the scene immediately, and I was grateful. Because we knew we had to begin immediately providing news, photos, video of the devastation at Kansas.com.
Anyone who’s worked at a newspaper for a number of years knows the adreline surge that comes with working an important breaking story. This time around we were charting new territory in a number of ways. Most notably, the Internet has upped the pressure on newspapers to quickly provide information, answer questions people have, provide visuals and audio and graphics from the field. Not so long ago we would have reacted to news of the tornado by considering how to put together a compelling package for Sunday’s paper, how to provide news beyond what readers were able to get on television or radio. Now, we still felt that responsibility, but also had to work throughout the weekend to provide instant coverage day and night as news unfolded.
While Greensburg is 100 miles from where most of our readers live in Wichita, our aim has been to take our readers there to understand this tragedy, through photos, stories, video. Because of the Internet, we have been able to share more photographs of this event than I would estimate has ever been possible before.
Reporters, photographers, editors and designers responded to the challenge without having to be called in. The newsroom was teeming with people by midday Saturday. We ran into glitches communicating via cellphone with reporters and photographers in Greensburg, we had trouble transmitting information at certain moments. We didn’t know who had what equipment, who could film video, what access and roadblocks our staff might be encountering. Yet Nick and his crew managed to update Kansas.com to provide a constant and riveting flow of information. As the evening wore on Saturday, more of our attention turned to what would go into our printed newspaper. We huddled to strategize about how to design a front page that would let Jaime Oppenheimer’s powerful aerial photo of Greensburg’s stark, flattened vista express simply the magnitude of what had occurred. And before we went home Saturday, we talked about how to dispatch our troops on Sunday, what stories to aim for Monday’s paper. And we kept the website updated all the next day, and all the next day.
As the largest paper in Kansas, we felt a unique responsibility to tell the story of the Greensburg tornado as we knew no one else could or would tell it. The Kansas City Star ran our photos and stories on their front page on Sunday. Photos by our photographers ran in other papers all over the country. And our web traffic this week has been phenomenal.
The future of printed newspapers seems precarious at times no matter where you live. But after the week we’ve had, the importance of what we do here, the importance of our evolving newsgathering operation, seems clearer to me than ever.

Theresa Johnson, Managing Editor

News from the oil patch

There was a time when The Eagle had staffers whose chief duties were typing in oil drilling reports from across Kansas. That included Peggy Smith, an editorial assistant who works in the Business & Money department. Kansas has historically been one of the nation’s leading oil-producing states, and the oil and gas industry was a thriving sector. But as oil activity started to wane in the mid-1990s, the oil report disappeared from our paper. There just wasn’t much to report. That has changed in the last couple of years.

As oil prices have rebounded, so has the Kansas oil and gas industry. Reporter P.J. Griekspoor has written on the industry’s comeback, and the issues associated with that. Now we’re going one step further. Starting in tomorrow’s Business Today, we’ll have a page of coverage dedicated to the state’s oil and gas industry. The coverage will include a statewide drilling report (Peggy said typing up the report is liking riding a bike: you never forget how) plus coverage on business issues in the oil patch from P.J. It’s another attempt to enhance and broaden our business coverage in Business Today.

As always, we like to know what you think. Feel free to drop me a line.

Tom Shine

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