Rita’s Italian Ice opens Monday with free ice for all

Just in time for the arrival of warmer weather, Wichita is getting a new frozen treat option: Italian ice.

Rita’s Italian Ice will open Monday at 2929 N. Rock Road, right next to Five Guys Burgers and Fries, and it’s inviting Wichita to enjoy a free regular-sized serving of Italian ice on both Monday and Tuesday. The shop will be open from noon to 10 p.m., which are its daily hours.

Mango is the most popular flavor at Rita's Italian Ice.

Mango is the most popular flavor at Rita’s Italian Ice.

Franchisee Jeff Miller, who along with his brother, Jay Miller, has all the Five Guys franchises in town, said that Italian ice is something most Wichitans probably aren’t familiar with.

“Italian ice is a new thing to the Midwest,” he said. “When people hear ice, everyone assumes it’s a Slushee or a Snow cone or shaved ice. But that doesn’t do justice to this product.”

Miller said Italian ice is so smooth, it has the texture of ice cream. The ice is infused with the flavors, and Rita’s has 65 different choices. They’ll have 12 available each day. He said his favorite is a dulce de leche that came out last year. The most popular is mango, and flavors such as banana, cheesecake, cherry and lime also will be available, as will be a few sugar-free options.

Rita’s also serves vanilla and chocolate frozen custard and other ice cream products. Miller said he’s hoping to eventually add Rita’s near all Wichita’s Five Guys.

For more information, call Rita’s at or check out the local Rita’s Facebook page.