Smallcakes: A Cupcakery celebrating its opening

Sprinkly Smallcakes

I like the word “cupcakery.” I have a feeling I’d like an actual cupcakery just as much.

Smallcakes: A Cupcakery has just opened at  8338 East 21st St.  in the Shops at Tallgrass and is celebrating its grand opening with all sorts of sweet specials.

The store serves 20 different cupcake flavors each day and also offers whoopie pies, cookies, brownies and more.

The grand opening celebration continues through Sunday at the store. Today, a professional photographer will be on location until 6 p.m. photographing children enjoying their cupcakes. Participants get half-price cupcakes and the photo judged best by Facebook fans will earn its owner two dozen free cupcakes.

On Saturday and Sunday, the store will advertise deals on its Facebook and Twitter feeds from 10 a.m. to 8 p.m. The deals are good for two hours after they’re posted each day.

Smallcakes is a chain that has stores across the country. It was founded by Jeff Martin, who gained baking fame after appearing on Food Network’s “Cupcake Wars.” The local franchise holder is Lexi Bruner who also owns the nearby Hugs & Hissyfits.

The store is known for its signature pink chocolate and pink vanilla cupcakes. Other flaovrs include red velvet, peanut butter cup, caramel crunch, cookies and creme, birthday cake, orange creamsicle,  strawberries and creme, lemon poppy, German chocolate, pineapple coconut and more.

Hours are 10 a.m. to 8 p.m. Mondays through Saturdays and noon to 4 p.m. Sundays. For more information, call the store at 316-685-2253.