That Chipotle marketing department is so… busy.
First, they started wrapping burritos in fancy gold foil to draw attention to the restaurant’s “sustainably-raised” ingredients.
Now, they’re launching a contest that invites diners to “Wrap What You Love.” Until May 11, diners can visit chipotle.com/gold and upload a picture of something they love wrapped in gold or silver foil. Website viewers will vote for the best picture, and the winner will get $10,000. You can read more about the challenge at the above site.
And before you ask, no, I’m not available to be wrapped. This week.