The recession will continue scaring Americans into saving, at least through 2010, and perhaps for much longer, according to a new survey by market research Mintel Compremedia. And the role of the 24/7 media made even those who weren’t directly affected feel it more acutely. Those who can benefit from this new anxiety are:
“Consumers’ newfound financial conservatism presents many opportunities for financial services companies. As people look to save money and reduce debt next year, companies can benefit by gathering assets and building relationships with customers. Banks could also position themselves as advisors poised to help people build wealth and security in the new economy.”
Banks! Financial service companies! Arghhh. These are the guys who got us into this (or missed the signs and took us down with them).