I just this morning received a nifty little packet — what we in the newspaper business call a press kit — from FedEx Ground.
The packet touts the virtues of the FedEx Ground system and how that system allows nearly 13,000 people to be independent business owners working as contractors to FedEx.
What’s most interesting about this is not necessarily the packet, but how it came to me.
It was by way of the U.S. Postal Service’s Priority Mail.
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Ugh! What was the PR agency that sent that thinking? Or I can only hope it was an agency and not the actual FedEx corporate PR team. This is akin to having a client meeting with Coke and serving Pepsi products. Or wearing Reebock shoes to a meeting with your client at Nike. Wow! You should let the media contact on the press kit know.
They must have a “trade agreement”. When I order priority mail supplies from the US Post Office they are delivered by FedEx. Go figure!
At least it wasn’t UPS.
As an added note, I visited with a FedEx spokesman this afternoon who told me that the FedEx-USPS relationship doesn’t really make for strange bedfellows. FedEx has a business relationship with USPS, including flying more than 4 million pounds of U.S. mail every business day.
They do have a trade agreement. One branch of FedEx Ground is called “FedEx SmartPost” which is a cheap way to send your parcels. It starts in the Ground system and then is delivered by the post office.
Very cute
))),
It is the coolest site, keep so!,
Very interesting site. Hope it will always be alive!,
I want to say – thank you for this!,