This piece quotes a Harvard study that seems to blow a significant hole in all the Twitter hype.
From a journalist’s perspective, I see some merit in it in the search for news and sources.
But beyond that, I have a hard time getting my arms around the idea that anyone really cares what I’m thinking at any particular minute in time. I’m not sure Twitter accomplishes anything that can’t be accomplished on Facebook.
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Bite your tongue Bill Wilson.
I understand this sentiment, but Twitter really does move beyond “I had cereal for breakfast”. Twitter allows you to connect with people and create a community that can be rallied at any moment, spreading information and if nothing else, provide a brief bit of humor, without all the annoying “pirate vs. ninja” quizzes and apps.
For some, perhaps.
As the study indicates, I’ve tried it and found it wanting, frankly. It has some merit professionally, but I’m just not taken with it personally.
FWIW, same with Facebook.
Dean & DeLuca offers up a good example of how you can use Twitter for brand engagement. Its enewsletters have a link to the Twitter stream: http://twitter.com/DeanandDeluca