FireWire’s 25 seconds of fame

Winfield entrepreneur Todd Gentry’s FireWire got a plug on NBC’s Today show.

The flexible device used for grilling kabobs was featured as part of the Today contributor Lou Manfredini’s more than 3-minute-long spotlight on new products at the International Home and Housewares show in Chicago.

Gentry, CEO and founder of Inno Labs, FireWire’s maker, wasn’t in the video report.

But his company’s product got a 25 seconds of national exposure.