Former CBS News correspondent David Henderson has an interesting item on his blog. Seems an executive from big Atlanta PR firm Ketchum recently traveled to Memphis to speak with a client — a little company called FedEx – about social media.
Here’s what the guy posted on his Twitter account upon arriving in Memphis:
“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.’”
What followed is probably a good lesson for anyone who uses Twitter, or any other social media Web site. Read about here.
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The real story on this is that only a handful of people are understanding what really went on.
Mr. Andrews, who is African American, was subjected to a racial incident. His tweet on Twitter mentioned nothing about Memphis or FedEx simply because he wasn’t referring to them.
With only 140 characters, it’s difficult to grasp context when using Twitter. But people should have asked rather than jump to incorrect conclusions. Mr. Andrews has done nothing wrong.