Not sure if this is marketing genius or a costly move (or both), but the Associated Press reports that Dr Pepper is making good on its promise of free soda if Guns N’ Roses released its new CD in 2008.
The soft-drink maker said in March that it would give a free soda to everyone in America if the album dropped in 2008. “Chinese Democracy,” infamously delayed since recording began in 1994, goes on sale Sunday.
“We never thought this day would come,” Tony Jacobs, Dr Pepper’s vice president of marketing, said in a statement. “But now that it’s here, all we can say is: The Dr Pepper’s on us.”
Beginning Sunday at 12:01 a.m., coupons for a free 20-ounce soda will be available for 24 hours on Dr Pepper’s Web site.