Starbucks and their ilk always struck me as a little ridiculous, a small sign of America’s debt-fueled over-affluence, selling coffee 4 to 6 times more expensive than homebrew. Well, like so many other things, fancy coffee is cooling fast as people clutch their dollars close to their chests.
Today, Starbucks reported that sales per store are falling. Caribou Coffee and Tim Horton’s have done likewise. But those companies also report bagged coffee sales are still strong, meaning people are making it, but at home.