The iconic TV couple largely credited with defeating Clinton’s proposed health care plan back in 1993 are being brought back to life today in new television ads that promote health care reform as the top domestic priority for the next Administration.
Harry and Louise, played by actors Harry Johnson and Louise Caire Clark, play a middle class couple despairing over the state of health care. The commercials, paid for by the Health Insurance Association of America, were so effective, they’re often credited with forever changing how public relations techniques can influence change.
New commercials will be revealed today at the National Press Club in Washington, with the support of several groups, including the Cancer Society Cancer Action Network, American Hospital Association, Catholic Health Association, Families USA, National Federation of Independent Business, and America’s Health Insurance Plans.
Says the group of the new commercials:
Airing throughout the Democratic and Republican conventions, the famous couple at the kitchen table will remind America that they are still waiting “for a better way.”
Can’t remember the old commercials? Check out this from YouTube:
2 Comments
Rather amusing that those who killed health care reform now seem to want health care reform.
bth is spot on.
All the politicians in Congress from 1994 who voted to kill heath care (with nothing proposed in its stead) should be made to wear a scarlet “H” for “hypocrite” on their Brooks Brothers suits and Ferragamo loafers.