A firm that does forecasts for the paper products industry is predicting a sharp decrease in the number of catalogs in the fall and winter because their sales are down and the cost of coated paper is up.
Bad news for people who love to daydream about Christmas, which is about everyone. Although I guess it’s good news for mail carriers and their weary shoulders.
One Comment
Good to hear. Honestly, how much direct mail that you receive in the mailbox is truly useful or even wanted? I’d say it’s less than 5% for me personally. The rest ends up in the recycling bin.