Wall Street Journal: Boeing’s challenge for the 777 until the new one comes along

Boeing announced the launch of its 777X jetliner at the Dubai Air Show this week along with $95 billion worth of orders.

That’s healthy demand for the upgraded model when deliveries begin in 2020.

But the company must keep production lines going for six years as it builds the current version of the jet, the Wall Street Journal points out.

How will Boeing keep selling the older version while the new one gets up to speed?

http://blogs.wsj.com/corporate-intelligence/2013/11/18/boeings-challenge-how-to-sell-a-jet-until-the-day-it-retires/