Bombardier Business Aircraft chooses Montreal agency as agency-of-record

Bombardier Business Aircraft has chosen Montreal-based Sid Lee agency as its agency-of-record for its Learjet, Challenger and Global business jet brands, according to Marketing magazine.

Sid Lee will be Bombardier’s first agency-of-record for its business aircraft division, the magazine said.

Wichita’s Greteman Group does project work for the company.

Bombardier decided to unify its marketing behind a single agency two years ago to improve marketing efficiency and consistency across its brands, the magazine said. But the review was put on hold in May 2012 and restarted late last fall.

“Of the agency pitches under review, Sid Lee’s stood out for its long-term focus and multi-touchpoint recommendations,” Bombardier told the magazine.