Daily Archives: Sept. 13, 2013

Bombardier Business Aircraft chooses Montreal agency as agency-of-record

Bombardier Business Aircraft has chosen Montreal-based Sid Lee agency as its agency-of-record for its Learjet, Challenger and Global business jet brands, according to Marketing magazine.

Sid Lee will be Bombardier’s first agency-of-record for its business aircraft division, the magazine said.

Wichita’s Greteman Group does project work for the company.

Bombardier decided to unify its marketing behind a single agency two years ago to improve marketing efficiency and consistency across its brands, the magazine said. But the review was put on hold in May 2012 and restarted late last fall.

“Of the agency pitches under review, Sid Lee’s stood out for its long-term focus and multi-touchpoint recommendations,” Bombardier told the magazine.

New AOPA president Mark Baker to make appearance at Wichita’s Aviation Expo

Mark Baker, who took over as president and CEO of the Aircraft Owners and Pilots Association this month, will make his first public appearance in Wichita.

Baker is coming to Wichita for the inaugural Kansas Aviation Expo, said Expo organizer Jesse Romo.

The event is hosted by the Kansas Department of Transportation’s Division of Aviation and the Kansas Commission on Aerospace Education.

AOPA is canceling its Aviation Summit next year in order to focus on meeting members at community airports and hosting grassroots events.

With Baker’s appearance, “it’s kind of like we’re kick starting a new trend,” Romo said.

Baker will introduce Wichita aerial photographer Paul Bowen at a luncheon at the Expo on Friday, Sept. 27. Bowen is the luncheon’s guest speaker.

The Expo will be held Sept. 26 and Sept. 27 at the National Center for Aviation Training at 4004 N. Webb Road. The event leads up to the Wichita Flight Festival held Sept. 28 and 29 at Jabara Airport.

Baker replaces Craig Fuller at AOPA, who served five years as president and CEO.